"The picture is very different for the open-source world. When a small open-source projects such as Coccinella issues a new release, you may at best see a review by a blogger or by some obscure local computer magazine. It gets slightly better with bigger projects which may attract the attention of several bloggers and a dozen computer related news sites. Even more, the real big projects may sometimes even go a bit further. However, no open-source project approximates what Apple and Microsoft do. No pregnant women's magazine writes about Firefox 3 and the television journal will not be interrupted for a boring interview with some geeks about Ubuntu's Intrepid Ibex.
How can we copy the marketing successes of Apple and Microsoft to open-source?"
