:The Register: Ballmer Calls for Horse-Based Attack on Star Office
The Register: Ballmer Calls for Horse-Based Attack on Star Office Oct 6, 2004, 16 :00 UTC (19 Talkback[s]) (6072 reads) (Other stories by John Oates)
"Microsoft chief executive Steve Ballmer told resellers at the European Partner conference that anyone in danger of losing business to Star Office should email him and he would send in the cavalry.
"In a question and answer session after his closing speech a delegate asked what he should do faced with public sector customers interested in Star Office, Sun's budget rival to Microsoft Office. Ballmer replied: 'Email me immediately and we’ll send in the cavalry. I’m joking...but I’m not. There is no reason to lose business to Star Office...'"
