"I'd like to start by asking you a series of seemingly unrelated questions. Have you watched Shrek or Harry Potter And The Philosopher's Stone? Have you flown on Continental, Virgin America or Singapore Airlines? Do you drive a BMW, Fiat or Renault car? Are you serving in the United States Army? Have you ever bought anything online using Paypal? Have you ever stayed in a Sheraton hotel? Or travelled by train in Canada?
"Don't worry, I'm not about to try to sell you something; rather, my aim is to enlighten you..."
